How important your clients feel when they’re in your salon can make or break your chances of keeping them. Different salons make use of different approaches in managing the business. There are those that rely on the classic paper filling system to maintain their clients’ records. For others, it’s time to be more efficient, and this is a goal they can reach with the help of salon software. Salon systems work by automating many of the tasks of running a salon and even other aspects of it, such as marketing and customer service.
Are you planning to invest in software? Want to know how to make the most out of the system you’re using? If so, below are the different ways a salon system can help you attract new clients but keep existing ones too:
A good way of ensuring your clients come back is to ask them if they want to book another appointment before they exit the salon. With some salon software, the hairdresser or therapist can be reminded to ask the client if they are interested in booking their next appointment before or as soon as payment is made. The system should also provide a report on clients who are overdue for appointments, and you can use that list to send personalised reminder SMS or emails directly.
Salon software provides a day in, day out system where they can book their own appointments at any time or in any place they may be. Clients may even pick a stylist whom they particularly like. Salon software will also inform you early on about any no-shows. The two-way text messaging usually available on systems is easy to use for salons – you can send personalized text messages to several people simultaneously. You can use this to help with your marketing campaigns.
Begin a loyalty scheme to help keep clients coming back on a regular basis. You can even set automatic discounts for those customers who refer someone to your salon. Why not book them together? Salon systems may be used to save details about every client you, such as their birthday, how they drink their tea or what their favourite magazines are. With the client’s information, you can help you make their experience of your salon more fun and unforgettable.
Besides using your system directly for clients and appointment setting, you can also use it as well to monitor your stock. You can use it not just to count stock but to know which products you use the most too, thereby letting you order only what you really need. There are also systems will also watch your stock levels and may even order your stock for you when needed.