A company could adversely suffer if the advertising and sales teams don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The company can terribly suffer if the teams don’t get along. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and collaborate better.
Lack of communication and collaboration leads to misunderstanding between the two teams. If there is no communication between the teams, working together becomes a concern. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. The two teams will need to cooperate with each other better since both depend on each other. Marketing teams have all the content that sales team need to close leads. On the contrary, sales team have all the valuable understanding into customer needs. If they work together on creating content, they have the ability to create helpful resources for clients. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It must be well-defined, measured, supervised and evaluated. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Build a consistent Buyer journey.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.